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If you are a face and body artist… start here

10 Habits of Unprofitable Face Painters

Discount to get business and you will always be known as the “negotiator” or the low cost entertainer. You will have to work longer and harder to make a reasonable wage, and you will never feel as if you are valued by your customers. Focus on the time-one hour, two hours, minutes of travel, etc.-… Continue reading

Four ways to Reduce Friction and Book More Gigs (or… Who is this Manager Sal?)

Manager Sal helps you keep your customer experience as frictionless as possible. Why Manager Sal? Because, you want your clients to have an easy breezy system to say “Yes” to hiring you. You say you are not a salesperson. You say you don’t know how to “close,” that is, ask for the business, and get… Continue reading

A Child’s Right To Privacy in a Visual Marketplace

When I was much younger, a member of my family was a victim of a violent crime. For years, I requested that no photos be taken of her in school or at extracurricular activities, so that the perpetrator would be unfamiliar with her appearance as she grew up. The class/rec room in my basement was… Continue reading

To Train or Not To Train, THAT is the question.

You no doubt have heard about the “stealing of clients” directly (offering up their own business cards instead of yours), or indirectly (not leaving a business card at all, but sharing personal information so that the next gig request goes to them, not you). How about artists arriving late, inappropriately dressed, providing poor service, or… Continue reading

My husband is a successful dentist, Yet he is a terrible bookkeeper.

Every year at tax time, he needs to transfer all of his records into Quickbooks, instead of doing it throughout the year. Why? I don’t know, maybe he expects January to be slow. Maybe he thinks we will win the lottery and be able to pay someone to do his books this year. Or perhaps… Continue reading